# Spanglish Website – Overview

## 1. Purpose

The Spanglish website is the official digital platform for organizing, promoting, and managing Spanglish language exchange events in Asunción, Paraguay.

Its primary purpose is to:

* Promote monthly language exchange events
* Convert visitors into attendees
* Centralize event operations
* Reduce manual work for organizers
* Build and retain a long-term community
* Support future expansion

The website is designed to be the main reference point for all Spanglish activities.

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## 2. Product Vision

Spanglish aims to be the leading language exchange community in Paraguay and later in other cities.

The website should:

* Feel welcoming and modern
* Be easy to use for first-time visitors
* Be powerful for internal management
* Scale with community growth

Long-term, the system should support multiple cities, memberships, and learning resources without major redesign.

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## 3. Target Users

### 3.1 Public Users (Participants)

* Spanish speakers learning English
* English speakers learning Spanish
* Students and professionals
* Expats and travelers
* Newcomers discovering Spanglish
* Returning community members

### 3.2 Internal Users (Staff)

* Admin (Owner)
* Organizers
* Check-in staff
* Marketing staff
* Support staff

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## 4. Core Goals

The website is built around the following core goals:

1. Increase event attendance
2. Improve operational efficiency
3. Reduce manual coordination
4. Improve communication
5. Build community loyalty
6. Enable data-driven decisions

All features must directly or indirectly support these goals.

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## 5. System Scope

The system consists of two main components:

1. Public Website
2. Admin Dashboard

Both components are connected through a shared backend and database.

### 5.1 Public Website

The public website is responsible for:

* Presenting Spanglish
* Displaying events
* Handling bookings
* Promoting community channels
* Collecting contact information

### 5.2 Admin Dashboard

The admin dashboard is responsible for:

* Managing events
* Managing attendees
* Managing payments
* Sending communications
* Managing media
* Monitoring performance

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## 6. Core Principles

All development and design decisions must follow these principles:

### 6.1 Simplicity

* Avoid unnecessary complexity
* Prioritize ease of use
* Minimize user friction

### 6.2 Reliability

* Stable operation
* Clear error handling
* Data integrity

### 6.3 Performance

* Fast loading pages
* Responsive UI
* Optimized assets

### 6.4 Maintainability

* Clean code structure
* Clear documentation
* Modular design

### 6.5 Scalability

* Support growing user base
* Support additional locations
* Support new business models

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## 7. Brand and Experience

### 7.1 Brand Personality

Spanglish is:

* Friendly
* International
* Social
* Organized
* Trustworthy
* Community-driven

The website should reflect these values in design and tone.

### 7.2 User Experience Goals

Visitors should feel:

* Welcome
* Comfortable
* Confident
* Motivated to join

Admins should feel:

* In control
* Efficient
* Informed
* Supported

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## 8. Community Strategy

The website supports community building by:

* Promoting WhatsApp and social groups
* Collecting email addresses
* Tracking attendance history
* Supporting loyalty programs
* Enabling direct communication

The platform is designed to strengthen long-term relationships, not only facilitate one-time events.

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## 9. Business Model

The primary revenue source is event ticket sales.

Secondary and future revenue sources may include:

* Membership subscriptions
* Partner sponsorships
* Premium events
* Workshops
* Digital learning materials

The system must be flexible enough to support these models.

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## 10. Data Strategy

The system collects and manages:

* User profiles
* Event data
* Ticket records
* Payment records
* Communication logs
* Media assets

All data must be handled securely and responsibly.

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## 11. Growth Vision

Future expansion includes:

* Multiple cities
* Multi-language support
* Mobile app
* Learning platform
* Certification system
* Nostr and Lightning integration

The initial architecture must allow these extensions without major rewrites.

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## 12. Success Metrics

The project will be evaluated using:

* Event attendance growth
* Conversion rate
* Repeat participation rate
* Revenue per event
* Community size
* Operational efficiency

These metrics guide future improvements.

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## 13. Constraints

The system must:

* Run on existing VPS infrastructure
* Be maintainable by a small team
* Minimize operational overhead
* Avoid unnecessary dependencies

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## 14. Summary

The Spanglish website is a professional event management and community platform designed to support sustainable growth.

It combines a simple, welcoming public interface with a powerful internal management system.

All development must prioritize usability, reliability, and long-term scalability.
